{
  "docId": "019de070-4e8f-7498-8fe3-45928fb5d77e",
  "docSlug": "eb1a8944b0de9220e56e2d58e4659551",
  "documentTitle": "Peloton | Investor Day Presentation Deck | 71 slides",
  "authorId": "peloton",
  "authorName": "Peloton",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 67,
  "pageCount": 71,
  "prevPage": 66,
  "nextPage": 68,
  "slideType": "segmentation",
  "function": "analyze_data",
  "density": "sparse",
  "nDataPoints": 30,
  "notes": "The chart highlights the shift in Peloton's user base toward the 25-34 age demographic compared to the general US population.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-4e8f-7498-8fe3-45928fb5d77e/67",
  "deckHref": "/decks/019de070-4e8f-7498-8fe3-45928fb5d77e",
  "deckJsonHref": "/decks/019de070-4e8f-7498-8fe3-45928fb5d77e.json",
  "deckAnchorHref": "/decks/019de070-4e8f-7498-8fe3-45928fb5d77e#slide-67",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "US BIKE CONSUMER BASE BY AGE FY14 - FY20",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0680236-73d2-4277-aba2-85c6fe9410ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.35,
        "y": 0.82
      },
      "kind": "legend",
      "text": "18-24 25-34 35-44 45-54 55-64 65+",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab7044f3-9d85-4a0c-aae4-1fb786ed1b1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.58,
        "x": 0.21,
        "y": 0.06
      },
      "kind": "title",
      "text": "Demographics: 25-34s Fastest Growing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f83bf723-3420-43a3-ae04-8b64e6f693dd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "8a45e8ec-5911-4733-a6e1-75f4c82bfbf7",
      "evidence": "The slide segments the consumer base by age cohorts over time.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 71,
      "from": 31,
      "beatId": "c723438e-9fdb-41dd-9bc2-7f11cfb3959d",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The presentation concludes with a clear call to action, including a Q&A session and a thank you note.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 69,
      "from": 64,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7ed21c3f-49b6-4e29-b277-f591e04c62e3",
      "evidence": "The presentation highlights the growing demand for connected fitness and the risks of not investing in this space.",
      "position": 1,
      "objective": "The risks of not investing in connected fitness",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}