{
  "docId": "019de070-4e8f-7498-8fe3-45928fb5d77e",
  "docSlug": "eb1a8944b0de9220e56e2d58e4659551",
  "documentTitle": "Peloton | Investor Day Presentation Deck | 71 slides",
  "authorId": "peloton",
  "authorName": "Peloton",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 53,
  "pageCount": 71,
  "prevPage": 52,
  "nextPage": 54,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 14,
  "notes": "The chart uses color to distinguish fiscal years, with red highlighting the most recent data points (FY2019/FY2020).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-4e8f-7498-8fe3-45928fb5d77e/53",
  "deckHref": "/decks/019de070-4e8f-7498-8fe3-45928fb5d77e",
  "deckJsonHref": "/decks/019de070-4e8f-7498-8fe3-45928fb5d77e.json",
  "deckAnchorHref": "/decks/019de070-4e8f-7498-8fe3-45928fb5d77e#slide-53",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "AVERAGE CF SUBSCRIPTION WORKOUTS/MONTH (BY ACTIVATION COHORT)",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7da42c71-fde5-490f-af05-1ba00c42539e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.06,
        "x": 0.92,
        "y": 0.45
      },
      "kind": "legend",
      "text": "FY2016, FY2017, FY2018, FY2019, FY2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9a7c0a0-9940-4f1f-84ae-d45c85cc3a48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.84,
        "x": 0.08,
        "y": 0.04
      },
      "kind": "title",
      "text": "All Boats Rising – Newer Cohorts Have the Highest Engagement; Older Cohorts Continue to Grow",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f601485-f2ad-4a37-98d0-868384b5764b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "df0b87fe-570b-477e-918b-3cebf83cd537",
      "evidence": "The chart explicitly segments data by activation cohort over time.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 71,
      "from": 31,
      "beatId": "c723438e-9fdb-41dd-9bc2-7f11cfb3959d",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The presentation concludes with a clear call to action, including a Q&A session and a thank you note.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}