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  "presentationDate": "2020-09-01 00:00:00",
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  "notes": "Includes a pie chart showing 2019 expenditure, a combo chart showing online ad growth, and a stacked bar chart showing channel breakdown.",
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      "kind": "chart",
      "text": "China Internet Advertising by Channel",
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      "text": "China Online Advertising Expenditure",
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      "text": "China Advertising Expenditure by Type 2019: US$80Bn",
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      "text": "Digital advertising accounts for the lion share of China's advertising expenditure and is expected to increase to more than 75% by 2024 at US$69Bn vs. current expenditure of US$52Bn or 65% of overall spend. Within online advertising, growth has taken a momentarily hit from COVID-19 in 2020, but largely expected to recover from 2021 onwards. According to management, Weibo is expected to grow in line with the overall online advertising spend in China. Among the various advertising channels, short-video is expected to experience exponential growth while growth for social networking is more moderate. Weibo is expected to capitalize on the current trend to expand its short-video segment.",
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      "text": "Source: iResearch",
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      "text": "Source: S&P Global",
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