{
  "docId": "019de070-4c52-75f0-a291-66b0018a7976",
  "docSlug": "1d33df1fd89e4caf08ddfe41274cb41d",
  "documentTitle": "Lordstown Motors | SPAC Presentation Deck | 40 slides",
  "authorId": "lordstown-motors",
  "authorName": "Lordstown Motors",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.4285715,
  "pageNumber": 12,
  "pageCount": 40,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "overcrowded",
  "nDataPoints": 18,
  "notes": "Includes a testimonial-style mention of sales team performance and a detailed 5-year TCO comparison table.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-4c52-75f0-a291-66b0018a7976/12",
  "deckHref": "/decks/019de070-4c52-75f0-a291-66b0018a7976",
  "deckJsonHref": "/decks/019de070-4c52-75f0-a291-66b0018a7976.json",
  "deckAnchorHref": "/decks/019de070-4c52-75f0-a291-66b0018a7976#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.45,
        "x": 0.5,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Vehicle preference comparison between All-Electric Endurance and Traditional ICE",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65f93c9e-9e7a-4090-acc3-14a5552b7f2a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "image",
      "text": "Caimin Flannery",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cc4dd3d-0ab2-42b8-866a-7857a3fa6e4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Total Cost of Ownership, Safety Rating, Initial Purchase Price, Vehicle Capabilities, Vehicle Reliability",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc67f4ee-864d-4364-82b8-0afa9cb4ef69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.15,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Sales team run by Caimin, consists of internal and external representatives. Marketing efforts are at an early stage, however existing pre-orders have been achieved with minimal marketing costs",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac973368-46b6-42e0-a596-f7e234c70d02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: Public sources, third-party analysis, and management estimates. Note: Third party market study available upon request. 1 Fleet buyer survey. 2 Based on Lordstown TCO calculator publicly available on company website.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88893116-0826-4e36-9939-04ec093fb09d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.45,
        "x": 0.5,
        "y": 0.6
      },
      "kind": "table",
      "text": "5Y TCO Comparison between LMC Endurance and Ford F-150",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a4a9cd6-7ebe-4d17-862a-fe49fed87eb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "~27% TCO Reduction vs. Similar ICE Pickup Trucks",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a077b89-85fe-4800-b183-ad69a01ccbfe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Profitable Target Segment in an Attractive Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a90e8c6-71a8-46f5-b94c-25e61ed0cb74",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "ae7501ff-b2d1-4302-92d9-002fa60a9ada",
      "evidence": "The slide compares Lordstown's Endurance with traditional ICE pickup trucks, using a bar-horizontal chart and a table/data component.",
      "confidence": 0.7
    },
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "e548c9f0-e4a1-400d-8fe8-26ecd054e61f",
      "evidence": "The slide uses a table/data component to present a 5Y TCO comparison between LMC Endurance and Ford F-150.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "4b31c25d-9a24-424f-b10a-01287477ad46",
      "evidence": "Direct TCO comparison between EV and ICE vehicles",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 11,
      "beatId": "e4dccf4f-d398-4c39-8b6e-3c978dd910f8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 11-12 provide an overview of the attractive market opportunity.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4b56ff5f-c6e0-4e3c-bc7c-eeee60d67478",
      "evidence": "The loop opens on slide 10 with a discussion of secular tailwinds and closes on slide 21 with a clear path to be first to market.",
      "position": 0,
      "objective": "Highlight the importance of timing in the electric vehicle market.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}