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  "documentTitle": "Lordstown Motors | SPAC Presentation Deck | 40 slides",
  "authorId": "lordstown-motors",
  "authorName": "Lordstown Motors",
  "documentKindSlug": "pitchdeck",
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  "sourceTypeSlug": "investment_bank",
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  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
  "pageCount": 40,
  "prevPage": 10,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "Includes a Venn-style diagram representing market segmentation (Total Light Trucks -> Total Pickup -> Full-sized Fleet Pickup).",
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      "kind": "diagram",
      "text": "Market sizing circles showing 12mm ($600bn), 3mm ($150bn), and 1.3mm ($65bn) segments.",
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      "kind": "list",
      "text": "Targeting the Fleet Market; Focused on Electric Light Duty Trucks; Highly Price Competitive; $2.0bn+ of Existing Pre-Orders; Potential to Enter the SUV Market Over Time",
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      "text": "Pickup trucks currently stand as the most profitable segment of the auto industry; Highly attractive fleet market: Avoids complex retail sales network, Large order volumes with sticky contracts, Highly underserved market, Competitive in TCO, 80% preference.",
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      "kind": "source-note",
      "text": "Source: Public sources, third-party analysis, and management estimates. Note: Market sizes for US. Assumes average vehicle price of $50,000.",
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      "kind": "title",
      "text": "Profitable Target Segment in an Attractive Market",
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