{
  "docId": "019de070-45fd-74e5-af90-f81131afa037",
  "docSlug": "8cade2832169fc56334a1aef3d376e84",
  "documentTitle": "Boohoo | Results Presentation Deck | 81 slides",
  "authorId": "boohoo",
  "authorName": "boohoo group plc",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.4190687,
  "pageNumber": 64,
  "pageCount": 81,
  "prevPage": 63,
  "nextPage": 65,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-45fd-74e5-af90-f81131afa037/64",
  "deckHref": "/decks/019de070-45fd-74e5-af90-f81131afa037",
  "deckJsonHref": "/decks/019de070-45fd-74e5-af90-f81131afa037.json",
  "deckAnchorHref": "/decks/019de070-45fd-74e5-af90-f81131afa037#slide-64",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.4,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of fashion photography",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cf302b7-43ea-4e5f-83db-fc271ee247e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.5,
        "x": 0.434,
        "y": 0.278
      },
      "kind": "table",
      "text": "Ambition: Nasty Gal provides the space to be a girl in progress; Styles: over 10k; Target Demographic: 18 - 27 year old females; Core Markets: US, UK, Ireland, France, Australia",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0890f4ee-ea0d-47d3-a1a4-63838d7b9360",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.275,
        "x": 0.648,
        "y": 0.075
      },
      "kind": "title",
      "text": "Nasty Gal",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64c3a15b-1969-42f5-81a0-488fa005ad27",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "0706ccb6-ab1d-485b-b115-22e935c68679",
      "evidence": "table/data: Ambition: Nasty Gal provides the space to be a girl in progress; Styles: over 10k; Target Demographic: 18 - 27 year old females; Core Markets: US, UK, Ireland, France, Australia",
      "confidence": 0.5
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "29f35a80-ffbd-453a-bb14-fd1fc8daad0d",
      "evidence": "TARGET DEMOGRAPHIC: 18 - 27 year old females",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}