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  "documentTitle": "Boohoo | Results Presentation Deck | 81 slides",
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  "presentationDate": "2020-09-01 00:00:00",
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  "notes": "The table shows percentage of revenue or similar metric; the chart shows a stacked bar visualization of cost components over time.",
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      "text": "Historical trend of operating costs from 1H17 to 1H21",
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      "text": "Other Admin, Distribution, Marketing",
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      "text": "Lower marketing spend driven by Covid-19 lockdowns\nDistribution costs increased due to Covid-19 impact on carrier capacity, offset partially by lower returns\nAdmin costs increased due to investment in brands and teams",
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      "text": "Six months to 31 August % | 1H21 | 1H20 | Change\nMarketing | 7.9% | 9.3% | (140)bps\nDistribution | 24.3% | 23.0% | 130bps\nOther Admin Costs | 13.1% | 12.9% | 20bps\nTotal | 45.3% | 45.2% | 10bps",
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      "text": "GROUP OPERATING COSTS",
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