{
  "docId": "019de070-4520-719a-9223-3fb32150d27c",
  "docSlug": "d0440d155c02f89375da1720aae4bbe4",
  "documentTitle": "AppHarvest | SPAC Presentation Deck | 29 slides",
  "authorId": "appharvest",
  "authorName": "Cowen",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 18,
  "pageCount": 29,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide highlights the distribution channel strategy by showcasing logos of major retail partners.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-4520-719a-9223-3fb32150d27c/18",
  "deckHref": "/decks/019de070-4520-719a-9223-3fb32150d27c",
  "deckJsonHref": "/decks/019de070-4520-719a-9223-3fb32150d27c.json",
  "deckAnchorHref": "/decks/019de070-4520-719a-9223-3fb32150d27c#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.65,
        "x": 0.33,
        "y": 0.23
      },
      "kind": "image",
      "text": "Logos of Meijer, Publix, Costco, Kroger, Target, Aldi, Wegmans, Winn-Dixie, Safeway, Walmart, Trader Joe's, Whole Foods",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5906769c-7722-4b62-9b9e-522700557fb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.28,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "list",
      "text": "AppHarvest has entered into a distribution agreement with a leading distributor that will sell all vegetables produced by AppHarvest in Kentucky and West Virginia. One of the largest producers and distributors of greenhouse-grown produce in North America.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ded8259b-bb41-4cc9-a8fa-5044bd9aa21f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.02,
        "y": 0.09
      },
      "kind": "paragraph",
      "text": "Distributor will sell all vegetables produced by AppHarvest in Kentucky and West Virginia, enabling national distribution to grocers who seek to increase domestically sourced tomatoes",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04a0b971-7cd8-44bc-9f16-8055ae14f366",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.6,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Partnership with Leading Distributor",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a46cf917-05a4-4387-bee3-b2cc51c0d720",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a05e5bd1-3576-4332-a0c3-f050a6682e8f",
      "evidence": "Logos of Meijer, Publix, Costco, Kroger, Target, Aldi, Wegmans, Winn-Dixie, Safeway, Walmart, Trader Joe's, Whole Foods",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 11,
      "beatId": "5e2b8567-1813-4edd-a7eb-e87cd7b0d1bf",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "AppHarvest Overview, AppHarvest Impact By the Numbers, and Illustrative Tomato Facility Economics.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9a3ca115-230b-4f6a-a781-abca914807be",
      "evidence": "The document emphasizes the need for rapid construction of controlled environment agriculture facilities to secure future food production.",
      "position": 0,
      "objective": "Highlight the cost of inaction in not building controlled environment agriculture facilities.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}