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  "documentTitle": "Farfetch | Results Presentation Deck | 14 slides",
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  "authorName": "Farfetch",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-08-01 00:00:00",
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  "notes": "The slide uses a combination of grouped bar charts and line charts to show financial performance metrics.",
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      "kind": "callout",
      "text": "Demand generation expense remained relatively flat as a percentage of Digital Platform GMV as we drove an increased mix of GMV through unpaid channels, and continued to invest in paid channels to engage new customers on the Farfetch Marketplace",
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      "text": "1 Non-IFRS financial measure, please refer to reconciliation to IFRS measure in the Appendix. 2 Does not include 1PO (first party sales of owned brands' products).",
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