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  "documentTitle": "Vasta Platform | IPO Presentation Deck | 29 slides",
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  "authorName": "Vasta Educação",
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  "presentationDate": "2020-07-01 00:00:00",
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      "text": "CAC on relative basis calculated as Sales and Marketing Expenses 2019 / (ACV 2020 - ACV 2019). Sales and Marketing Expenses for 2019 totaled R$85.2 million and Delta ACV totaled R$149 million. Customer Lifetime calculated as 1 / Churn.",
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