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  "documentTitle": "Rush Street | SPAC Presentation Deck | 37 slides",
  "authorId": "rush-street",
  "authorName": "Rush Street Interactive",
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  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-07-01 00:00:00",
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  "pageNumber": 23,
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  "notes": "The chart compares LTV/CAC ratios at 5 months, Year 1, and Year 3.",
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      "kind": "chart",
      "text": "RSI New Jersey LTV / CAC, by period",
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      "text": "On average, all RSI cohorts since Jan-17 have paid back in their 5th month. RSI Year 1 LTV/CAC of 2.7x is 23% higher than Golden Nugget Year 1 return on ad spend. More recent cohorts have been paying back in under 3 months.",
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      "kind": "source-note",
      "text": "Source: RSI Management estimates, all cohorts (a cohort represents all players that signed up in a particular month) since Jan-17 Note: LTV = Lifetime Value (Cohort total cumulative GGR); CAC = Customer Acquisition Cost 1. Cumulative GGR over period / advertising spend 2. GNOG June 2020 Investor Presentation",
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      "kind": "title",
      "text": "Strong Return on Marketing Spend",
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