{
  "docId": "019de070-2dc7-7199-90bb-1c93dbbbe463",
  "docSlug": "d7923e9d7658b7ce6216444c62df866b",
  "documentTitle": "Crocs | Investor Presentation Deck | 30 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 30,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a green background for the text section, which is a brand color. It features social media screenshots as evidence of the strategy.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de070-2dc7-7199-90bb-1c93dbbbe463/17",
  "deckHref": "/decks/019de070-2dc7-7199-90bb-1c93dbbbe463",
  "deckJsonHref": "/decks/019de070-2dc7-7199-90bb-1c93dbbbe463.json",
  "deckAnchorHref": "/decks/019de070-2dc7-7199-90bb-1c93dbbbe463#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.48,
        "w": 0.29,
        "x": 0.43,
        "y": 0.07
      },
      "kind": "image",
      "text": "Instagram post by Priyanka Chopra for Crocs India",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "404bacce-e951-4824-ab76-254e6ea7e581",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.89,
        "w": 0.26,
        "x": 0.73,
        "y": 0.07
      },
      "kind": "image",
      "text": "POPSUGAR article on Ruby Rose x Crocs collaboration",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fb57291-5001-407d-b229-afec542b0924",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.29,
        "x": 0.43,
        "y": 0.56
      },
      "kind": "image",
      "text": "Twitter post by Crocs Shoes for 2020 grads",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b887a275-2541-4876-970a-57157f9a875f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "list",
      "text": "Evolve “Come As You Are”\nHeighten clog relevance and sandal awareness\nExpand digital reach and engagement in top 5 markets*\nDrive further brand heat and relevance with collaborations\nImprove social engagement through locally relevant platforms",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4cda1319-89f9-44c0-9646-10e0d5a8ca63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.13,
        "y": 0.94
      },
      "kind": "paragraph",
      "text": "* China, Germany, Japan, Korea and US.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "571cac87-5504-4b81-b522-65f287e53dc8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.28,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "POSITIONED FOR GLOBAL GROWTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fcc0f44-3e5c-4265-b197-e1e99a322ac9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "Powerful Social & Digital Marketing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0169fc6-770e-4abf-bbdd-47dbc6c03117",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "55881c3c-3bef-4e15-8ac6-7fe37a9140ad",
      "evidence": "The slide mentions 'top 5 markets' implying segmentation of the audience.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 10,
      "beatId": "268a38a5-d0b6-4efc-ad56-c71ed3c3c994",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "KPI Overview",
      "beatSlug": null,
      "evidence": "Financial results and performance metrics",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}