{
  "docId": "019de070-2bb7-7456-9e28-1daff58842f4",
  "docSlug": "acb49c31ab9e0d478e98a849230f4a77",
  "documentTitle": "Berkeley Lights | IPO Presentation Deck | 49 slides",
  "authorId": "berkeley-lights",
  "authorName": "Berkeley Lights",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 49,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses high-quality 3D biological renderings to illustrate the core value proposition of the company's testing platform.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de070-2bb7-7456-9e28-1daff58842f4/5",
  "deckHref": "/decks/019de070-2bb7-7456-9e28-1daff58842f4",
  "deckJsonHref": "/decks/019de070-2bb7-7456-9e28-1daff58842f4.json",
  "deckAnchorHref": "/decks/019de070-2bb7-7456-9e28-1daff58842f4#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "image",
      "text": "Three distinct 3D rendered cell models",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9b58e9e-733f-4bc1-8a80-6e391b034ed8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.1,
        "y": 0.85
      },
      "kind": "title",
      "text": "Finding the best cells requires testing all relevant functions",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d068dcf7-1f7c-4c8b-b2c6-54074a1e5aa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Finding the Best Cells",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91bc7c4f-8a05-4493-804b-54bcb7a270ab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 49,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "14cb7a9a-aa67-4b05-b77d-8945cf62d2b9",
      "evidence": "The platform enables functional characterization and has a strong vision for the future",
      "position": 1,
      "objective": "Why Berkeley Lights?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}