{
  "docId": "019de070-282b-70bc-8627-a1408c0b21d7",
  "docSlug": "d800888fe78ab99347e14c92c9e44302",
  "documentTitle": "Vroom | IPO Presentation Deck | 35 slides",
  "authorId": "vroom",
  "authorName": "Vroom",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 35,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-282b-70bc-8627-a1408c0b21d7/7",
  "deckHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7",
  "deckJsonHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7.json",
  "deckAnchorHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.86,
        "x": 0.07,
        "y": 0.235
      },
      "kind": "table",
      "text": "price, selection, customer experience and service, buyers, sellers, Competitive Market-Based Price, Transparency, Real-Time Offer, No High-Pressure Sales Tactics, Thousands of Units of Inventory, High Quality, Vroom-Conditioned Vehicles, On-Demand Appraisals on Every Vehicle, Frictionless Ecommerce, Contact-Less at Home Delivery, 7-Day / 250 Mile Return Policy, Ease of Use, Fast Vehicle Information Input, Convenient, Contact-Less at Home Vehicle Pick-Ups",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d3c04e4-8ff3-42b3-b2da-69d7c75f7075",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.07,
        "y": 0.12
      },
      "kind": "title",
      "text": "a better way to buy & sell vehicles",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cf579e0-57de-4231-868e-00d090e57f97",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "05ede862-a483-4758-8737-c0a59a863351",
      "evidence": "table/comparison: Comparison matrix of Vroom vs traditional dealers vs peer to peer across inventory, coverage, UX, test drive, physical presence, and data.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "bd5bf2d3-c2f6-4577-bd36-8f352f947d78",
      "evidence": "The slide uses a table to contrast the value proposition for two distinct user segments (buyers vs sellers) across three key categories.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "05e0abe7-2ce9-4087-a2de-e478302a4812",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Early Struggles",
      "beatSlug": "rags-to-riches-early-struggles",
      "evidence": "The deck highlights the challenges in the current automotive ecommerce market.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}