{
  "docId": "019de070-282b-70bc-8627-a1408c0b21d7",
  "docSlug": "d800888fe78ab99347e14c92c9e44302",
  "documentTitle": "Vroom | IPO Presentation Deck | 35 slides",
  "authorId": "vroom",
  "authorName": "Vroom",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 35,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "geographic_map",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "The map uses a choropleth style to visualize delivery density across the US.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-282b-70bc-8627-a1408c0b21d7/18",
  "deckHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7",
  "deckJsonHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7.json",
  "deckAnchorHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.6,
        "x": 0.3,
        "y": 0.3
      },
      "kind": "chart",
      "text": "US geographic delivery density map",
      "attrs": null,
      "subkind": "heatmap",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19228b29-dbeb-4584-8a7e-520fa7c3e2ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.02,
        "y": 0.97
      },
      "kind": "disclaimer",
      "text": "Note: Total deliveries shown for deliveries made in 2019",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "872e0ff7-4d09-4b62-9e0e-189bc60539a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "image",
      "text": "Brand marketing imagery (billboard, car delivery)",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc2226f7-81d7-4b76-9fb3-e1491ee5f792",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.82,
        "y": 0.64
      },
      "kind": "legend",
      "text": "Total Deliveries: >250, 150-250, 100-150, 50-100, 1-50",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9f7a7b1-08d6-4dbc-a6da-f6f2ba2d17ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.06,
        "y": 0.23
      },
      "kind": "title",
      "text": "Vroom's strong national brand presence has resulted in strong geographic distribution of sales",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db9d7358-6250-4e68-a4ef-3ada0390ed8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.75,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "...and backed by a strong national brand and penetration",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d52cf37c-99c6-46c2-8c31-48087bf243d3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "map-spatial",
      "slug": null,
      "matchId": "769cd98a-da6e-4094-be84-9c726854653b",
      "evidence": "Geographic heat map used to demonstrate market penetration.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 24,
      "from": 15,
      "beatId": "42a33fd0-a47b-4863-bbbd-19dc7765e02e",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck showcases Vroom's growth and traction.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}