{
  "docId": "019de070-282b-70bc-8627-a1408c0b21d7",
  "docSlug": "d800888fe78ab99347e14c92c9e44302",
  "documentTitle": "Vroom | IPO Presentation Deck | 35 slides",
  "authorId": "vroom",
  "authorName": "Vroom",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 35,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "The slide uses a donut chart to show market fragmentation and big numbers to highlight consumer sentiment.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-282b-70bc-8627-a1408c0b21d7/12",
  "deckHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7",
  "deckJsonHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7.json",
  "deckAnchorHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.48,
        "y": 0.32
      },
      "kind": "callout",
      "text": "the status quo",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d12f274-53a1-4307-a158-7967d32635e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Market fragmentation donut chart showing CarMax <2%, Top 100 Dealers 9%, Remaining ~42K Dealers 41%, and Peer-to-Peer 50% of 40m units.",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f5019eb-6d43-40f7-a407-731b70495f5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.5,
        "y": 0.5
      },
      "kind": "metric",
      "text": "81%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8dbe29c6-6698-40a0-83ce-a4eb289c436b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.75,
        "y": 0.5
      },
      "kind": "metric",
      "text": "9%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a638e61f-c037-43e7-9dda-226afbb0354f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Trust the Profession of Car Salespeople",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "086f7e35-d830-4b4d-bc26-e3e22e6d6282",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.5,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Dissatisfaction in the Car Buying Process",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "838151e1-6c44-4f3a-8dbb-993570c6b868",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Cox Automotive, Automotive News, Borrell Associates, Dealersocket and Gallup poll. Note: Fragmentation data as of 2018.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d340d7f3-605d-4603-9b96-80e64a84640d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "...and ripe for disruption given high fragmentation and high degree of consumer dissatisfaction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dd59e60-a91e-4702-9b34-8b8ce1c76d03",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "2020ced8-dd35-4cf4-934b-44b3e1dc995c",
      "evidence": "title/headline: ...and ripe for disruption given high fragmentation and high degree of consumer dissatisfaction",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 9,
      "beatId": "2cc2ca9a-19f1-4d42-99d7-0729e5949d88",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck presents Vroom's solution and its unique approach to ecommerce.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 9,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "aa8c83c9-c91d-429b-8b00-c7efa9ebabd9",
      "evidence": "The deck presents a clear logic chain for Vroom's solution.",
      "position": 0,
      "objective": "What powers Vroom's approach?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 14,
      "from": 9,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "5e592a46-935b-4294-915f-d6e8c1ea05f0",
      "evidence": "The deck highlights the accelerating consumer adoption of auto ecommerce.",
      "position": 1,
      "objective": "Why now is the time for Vroom's ecommerce platform?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}