{
  "docId": "019de070-282b-70bc-8627-a1408c0b21d7",
  "docSlug": "d800888fe78ab99347e14c92c9e44302",
  "documentTitle": "Vroom | IPO Presentation Deck | 35 slides",
  "authorId": "vroom",
  "authorName": "Vroom",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
  "pageCount": 35,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The slide highlights the massive opportunity in the used auto market due to its low ecommerce penetration compared to total retail.",
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  "slideHref": "/slides/019de070-282b-70bc-8627-a1408c0b21d7/11",
  "deckHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7",
  "deckJsonHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7.json",
  "deckAnchorHref": "/decks/019de070-282b-70bc-8627-a1408c0b21d7#slide-11",
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        "h": 0.55,
        "w": 0.55,
        "x": 0.06,
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      "kind": "chart",
      "text": "Market size by industry",
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      "subkind": "bar-vertical",
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      "kind": "chart",
      "text": "Ecommerce penetration",
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      "kind": "source-note",
      "text": "Source: U.S. Census, Edmunds, Digital360. New and Used auto industry size calculated from 2019 total units sold and average selling price according to Edmunds. Note: Market size as of 2019. Used auto ecommerce penetration as of 2018 and total retail ecommerce penetration as of 2019.",
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      "kind": "title",
      "text": "massive market barely penetrated by ecommerce...",
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      "beatId": "2cc2ca9a-19f1-4d42-99d7-0729e5949d88",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck presents Vroom's solution and its unique approach to ecommerce.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
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  ],
  "loops": [
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      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
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      "evidence": "The deck presents a clear logic chain for Vroom's solution.",
      "position": 0,
      "objective": "What powers Vroom's approach?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
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      "name": "Why Now",
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      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
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      "evidence": "The deck highlights the accelerating consumer adoption of auto ecommerce.",
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      "objective": "Why now is the time for Vroom's ecommerce platform?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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  "locked": true
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