{ "docId": "019de070-2780-73dc-ae40-aa3735ee6123", "docSlug": "69bcd6972c3a729c72e734e34dab82d0", "documentTitle": "Unilever | Investor Event Presentation Deck | 25 slides", "authorId": "unilever", "authorName": "Unilever", "documentKindSlug": "conference-presentation", "documentKindLabel": "Conference presentation", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2020-06-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 7, "pageCount": 25, "prevPage": 6, "nextPage": 8, "slideType": "before_after", "function": "frame_situation", "density": "overcrowded", "nDataPoints": 4, "notes": "The slide uses a split-screen layout to contrast negative impacts (left) with positive growth drivers (right).", "elementsJson": null, "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019de070-2780-73dc-ae40-aa3735ee6123/7", "deckHref": "/decks/019de070-2780-73dc-ae40-aa3735ee6123", "deckJsonHref": "/decks/019de070-2780-73dc-ae40-aa3735ee6123.json", "deckAnchorHref": "/decks/019de070-2780-73dc-ae40-aa3735ee6123#slide-7", "components": [ { "bbox": { "h": 0.095, "w": 0.816, "x": 0.092, "y": 0.845 }, "kind": "callout", "text": "Countries at different stages of the cycle. 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China open outlet rate at c.80%", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "855e78db-6fbe-4231-88d3-32b26a206f91", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.2, "y": 0.25 }, "kind": "list", "text": "Out of home ice cream: Some lockdowns lifted, but most tourist spots remain restricted", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "862ec380-06cf-4e82-8df2-8eab9c281045", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.2, "y": 0.7 }, "kind": "list", "text": "Prestige: 2/3 of sales in health & beauty stores; many remain closed", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f265632f-0b0a-4633-8845-fdec4ee46e80", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.66, "y": 0.47 }, "kind": "list", "text": "In-home foods: ~45% of consumers have increased usage in savoury category", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f4051794-ab05-469a-9c6f-3cf89e060157", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.66, "y": 0.25 }, "kind": "list", "text": "Hygiene: ~60% of consumers have increased usage of surface cleaners", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f729243d-fdc0-4bfa-9558-a1d9389b3b76", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.25, "x": 0.63, "y": 0.175 }, "kind": "title", "text": "Strong consumer demand", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "26943339-36b0-4ef6-8fb0-da8c4febd79b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.2, "x": 0.2, "y": 0.175 }, "kind": "title", "text": "Channels disrupted", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "900056b8-c2bb-4829-bb41-e61ef0f2df5e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.095, "w": 0.288, "x": 0.098, "y": 0.045 }, "kind": "title", "text": "Covid-19 impacts", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c7db668a-3803-45c7-9c6a-7d11405808e1", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Before-After-Bridge", "slug": "before-after-bridge", "agent": "Storyteller", "layer": "slide", "matchId": "058c955b-5f67-4f45-819a-f5e27fa67576", "evidence": "Channels disrupted and Covid-19 impacts", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [ { "to": 10, "from": 5, "beatId": "402899ef-8030-468f-af6d-4452bc4cbfb7", "arcName": "Rags to Riches", "arcSlug": "rags-to-riches", "beatName": "Early Struggles", "beatSlug": "rags-to-riches-early-struggles", "evidence": "The deck highlights the challenges faced by Unilever during the pandemic", "position": 1, "confidence": 0.8, "parentBeatName": "Complication", "parentBeatSlug": "complication" } ], "loops": [ { "to": 17, "from": 7, "name": "Before After", "slug": "21-before-after", "bestFor": "Product demos, process improvements, ROI justification", "matchId": "c1b85b34-1dc9-4ad9-9eda-deac08dc7355", "evidence": "The deck uses a before-after loop to illustrate the impact of the pandemic and Unilever's actions", "position": 0, "objective": "to show the impact of the pandemic and Unilever's response", "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta", "confidence": 0.7, "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }