{
  "docId": "019de070-2780-73dc-ae40-aa3735ee6123",
  "docSlug": "69bcd6972c3a729c72e734e34dab82d0",
  "documentTitle": "Unilever | Investor Event Presentation Deck | 25 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 25,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "other",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a three-column layout to illustrate strategic shifts in innovation management.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de070-2780-73dc-ae40-aa3735ee6123/22",
  "deckHref": "/decks/019de070-2780-73dc-ae40-aa3735ee6123",
  "deckJsonHref": "/decks/019de070-2780-73dc-ae40-aa3735ee6123.json",
  "deckAnchorHref": "/decks/019de070-2780-73dc-ae40-aa3735ee6123#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.68,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Redirected: Addressing new consumer trends",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93bc8e6a-e42a-43b3-8d7c-caf49c40c325",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.08,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Fewer: Cut 20% projects from innovation funnel",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c17ce281-b0b2-42bc-a3a2-aa857ca987bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.38,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Faster: Sanitiser production expanded from 2 sites to >60",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb48503c-0cac-4b70-8f86-ca0f6d81105b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.22,
        "x": 0.09,
        "y": 0.32
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6f85193-3789-4af5-97b4-18e74843aae7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.23,
        "x": 0.39,
        "y": 0.28
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "961d9509-436e-4f77-b47b-3c36d12ac193",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.69,
        "y": 0.28
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "963b9908-8ae8-4783-9845-7d570925d8fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.09,
        "y": 0.05
      },
      "kind": "title",
      "text": "Targeted innovation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f68e0f6e-99f0-42a5-96a5-46d3015cdf35",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 21,
      "beatId": "e9a4482f-a276-46cc-8e54-2fdebc0177e9",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The deck concludes with Unilever's vision for emerging stronger from the pandemic",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 19,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "f8ebafc0-f85f-4c17-8278-7abcbb1962d5",
      "evidence": "The deck uses the voice of the customer to illustrate consumer trends and Unilever's response",
      "position": 1,
      "objective": "to highlight consumer trends and Unilever's purposeful brands",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}