{
  "docId": "019de070-2559-71b0-90d7-c8908ce797fa",
  "docSlug": "e095d4e7ae4b304beeb3ff09807f22fa",
  "documentTitle": "Lemonade | IPO Presentation Deck | 67 slides",
  "authorId": "lemonade",
  "authorName": "Lemonade",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 67,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide highlights revenue growth per customer ($60 to $702 and $60 to $504) through customer lifecycle events.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de070-2559-71b0-90d7-c8908ce797fa/29",
  "deckHref": "/decks/019de070-2559-71b0-90d7-c8908ce797fa",
  "deckJsonHref": "/decks/019de070-2559-71b0-90d7-c8908ce797fa.json",
  "deckAnchorHref": "/decks/019de070-2559-71b0-90d7-c8908ce797fa#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.702,
        "y": 0.15
      },
      "kind": "metric",
      "text": "$60 -> $504",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ff5ec57-4746-4493-9eb5-7300e3e15086",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.218,
        "y": 0.15
      },
      "kind": "metric",
      "text": "$60 -> $702",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d63d0f82-39fc-463a-a962-bfe30a6d4a78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.42,
        "x": 0.066,
        "y": 0.205
      },
      "kind": "quote",
      "text": "Hi, I have moved out of my rental apartment and am purchasing an apartment so wish to cancel renters insurance and start homeowners insurance. Please let me know how to do so. Thanks, Kurt",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "067e1ec6-4fa4-4910-a4e8-11efae9f859c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.405,
        "x": 0.528,
        "y": 0.205
      },
      "kind": "quote",
      "text": "Cancellation reason for LP43F84: I moved to a new apartment that i own and got a new lemonade policy for the new apartment :)*",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "926aa8e7-3fd0-48de-9960-1914b008291f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.216,
        "x": 0.392,
        "y": 0.13
      },
      "kind": "title",
      "text": "Then growing with them...",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d30416f0-aa7f-4ee0-9cf8-1b187e438df0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.166,
        "x": 0.417,
        "y": 0.05
      },
      "kind": "title",
      "text": "Grow Fast",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78506c31-5301-430b-b289-ea15f84384fd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "b2716004-12c4-4c5f-8cfd-a2fcd7dfbcaf",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck builds desire by presenting slides on the company's growth potential, predictive data, and competitive analysis.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}