{
  "docId": "019de070-2559-71b0-90d7-c8908ce797fa",
  "docSlug": "e095d4e7ae4b304beeb3ff09807f22fa",
  "documentTitle": "Lemonade | IPO Presentation Deck | 67 slides",
  "authorId": "lemonade",
  "authorName": "Lemonade",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 67,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "The chart uses a combination of a bar chart for customer counts and bracket annotations for annual PPC metrics.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-2559-71b0-90d7-c8908ce797fa/24",
  "deckHref": "/decks/019de070-2559-71b0-90d7-c8908ce797fa",
  "deckJsonHref": "/decks/019de070-2559-71b0-90d7-c8908ce797fa.json",
  "deckAnchorHref": "/decks/019de070-2559-71b0-90d7-c8908ce797fa#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.96,
        "x": 0.02,
        "y": 0.15
      },
      "kind": "chart",
      "text": null,
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5899a5d-2ae2-42a0-8947-11699037c07e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.07,
        "x": 0.02,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "1) At end of period",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca6df767-c2b9-4e62-bd8a-1ad9df6f11ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.26,
        "x": 0.37,
        "y": 0.11
      },
      "kind": "subtitle",
      "text": "Premium Per Customer (PPC)¹",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d726d736-a44a-4990-9d0d-103aabb6deeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.41,
        "y": 0.05
      },
      "kind": "title",
      "text": "Grow Fast",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b3ebe93-951e-429b-a4f4-a9528df72403",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 21,
      "beatId": "b2716004-12c4-4c5f-8cfd-a2fcd7dfbcaf",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck builds desire by presenting slides on the company's growth potential, predictive data, and competitive analysis.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}