{
  "docId": "019de070-2559-71b0-90d7-c8908ce797fa",
  "docSlug": "e095d4e7ae4b304beeb3ff09807f22fa",
  "documentTitle": "Lemonade | IPO Presentation Deck | 67 slides",
  "authorId": "lemonade",
  "authorName": "Lemonade",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 67,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses three screenshots to illustrate the user journey of obtaining a renters insurance quote.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-2559-71b0-90d7-c8908ce797fa/16",
  "deckHref": "/decks/019de070-2559-71b0-90d7-c8908ce797fa",
  "deckJsonHref": "/decks/019de070-2559-71b0-90d7-c8908ce797fa.json",
  "deckAnchorHref": "/decks/019de070-2559-71b0-90d7-c8908ce797fa#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.68,
        "x": 0.16,
        "y": 0.02
      },
      "kind": "image",
      "text": "Three mobile app screens showing the onboarding and quote flow",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0153927-0834-47a4-ba85-7fd56187c52d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.35,
        "y": 0.12
      },
      "kind": "title",
      "text": "Zero Paperwork. Instant Everything",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2c37aae-df22-4e67-97c4-268ec4ac31c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.32,
        "x": 0.34,
        "y": 0.05
      },
      "kind": "title",
      "text": "Delight Consumers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8c55dca-c0d7-439b-a9bc-b7f202625a5d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aha! Moment",
      "slug": "aha-moment",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "cad7a442-91ca-4f4b-9a29-d8b1ece42d1a",
      "evidence": "product_demo with Zero Paperwork. Instant Everything",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "8d6fc770-97ab-4369-a2eb-6f2b7da0fda6",
      "evidence": "The three screens represent a sequential flow of the user experience.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "88e72056-4024-4960-bbc5-b7c7cbfb16ed",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The deck builds interest by presenting slides on the business model, traction, and customer testimonials.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}