{
  "docId": "019de070-2353-744e-a3a5-55e716c05b10",
  "docSlug": "1a4e0f1975b06b26f8fc8939cca1ca63",
  "documentTitle": "HSBC | Investor Conference Presentation Deck | 45 slides",
  "authorId": "hsbc",
  "authorName": "HSBC",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 14,
  "pageCount": 45,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-2353-744e-a3a5-55e716c05b10/14",
  "deckHref": "/decks/019de070-2353-744e-a3a5-55e716c05b10",
  "deckJsonHref": "/decks/019de070-2353-744e-a3a5-55e716c05b10.json",
  "deckAnchorHref": "/decks/019de070-2353-744e-a3a5-55e716c05b10#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.12,
        "x": 0.11,
        "y": 0.58
      },
      "kind": "image",
      "text": "FlexInvest mobile app UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61a4a997-956a-4540-a1cd-4cd29be7990f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.12,
        "x": 0.77,
        "y": 0.58
      },
      "kind": "image",
      "text": "Digital insurance sales mobile app UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5c054af-553c-43f3-b12a-c9965ea4d6b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.12,
        "x": 0.44,
        "y": 0.58
      },
      "kind": "image",
      "text": "EasyInvest mobile app UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3f5e8d1-e8ec-44f2-ba69-47268d6fc4c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.68,
        "y": 0.265
      },
      "kind": "list",
      "text": "Digital sales of insurance: Simple, digital-only product sales; Wealth products available on a self-directed basis",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f4faf49-17df-46d7-b76f-3c7f6a668e1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.36,
        "y": 0.265
      },
      "kind": "list",
      "text": "EasyInvest: Trade single-name securities on an execution-only basis; Access to markets news and research",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7617819e-571b-4a0e-973a-4b8c91d2af61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.03,
        "y": 0.265
      },
      "kind": "list",
      "text": "FlexInvest: Start investing in funds with as little as $15; No minimum top-up amount; Intuitive, informative digital tools",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0aa8a44-df3c-4675-b917-8aa61a6316a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.88,
        "x": 0.03,
        "y": 0.11
      },
      "kind": "title",
      "text": "Personal banking: simple, low-cost wealth solutions accessible to everyone",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c319e568-07f2-49a5-8ef3-30f5c41bbfe8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c4a903b0-9fab-470c-af97-e59980386a2d",
      "evidence": "The slide presents a clear and concise message about personal banking, indicating a focus on a specific audience.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "675f6e6b-af2a-4796-97d5-9771de40a304",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Wealth customer segmentation and key messages",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}