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  "documentTitle": "Farfetch | Investor Conference Presentation Deck | 28 slides",
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  "notes": "Includes a stacked area chart for cohorts, a donut chart for channel split, and a performance matrix for LTV/CAC.",
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      "text": "FAFFETCH.COM MARKETPLACE GMV BY CONSUMER COHORT",
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      "text": "Source: Company internal data. 1 Includes Affiliates, Display, PPC. 2 Includes SEO, Email, Direct, Referral. 3 Refers to Farfetch.com marketplace consumer cohorts. 4 Relates to 2019 customer cohorts through September 30, 2019.",
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      "text": "Demand generation optimization driving attractive unit economics",
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