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  "notes": "The chart uses a split timeline (historical 2017-2019 vs projected 2020-2025) to illustrate market growth and online share.",
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      "kind": "chart",
      "text": "Personal Luxury Goods Market ($bn) 2017-2025",
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      "text": "% - Online share as % of total market",
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      "text": "Potential for accelerated online penetration growth following COVID-19, subject to many variables",
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      "text": "Source: Bain & Company and Altagamma: “The Future of Luxury: A Look Into Tomorrow to Understand Today (November 2018)” and Bain Altagamma Luxury Goods Worldwide Market Study, Spring 2020 - May 7th, 2020.",
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      "kind": "title",
      "text": "Farfetch GMV growing ahead of the industry",
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