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  "documentTitle": "Farfetch | Investor Conference Presentation Deck | 28 slides",
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  "authorName": "Farfetch",
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  "presentationDate": "2020-06-01 00:00:00",
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  "notes": "Uses a before-after bridge style to show growth over time for four distinct market metrics.",
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      "text": "Four columns showing growth from 2019 to 2025 for TAM, Online Penetration, Gen Z/Millennial share, and Chinese consumer share.",
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      "text": "Large and Resilient TAM; Luxury Purchases Online; Generational Shift; Emerging Market Growth",
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      "text": "Source: Bain Altagamma Luxury Goods Worldwide Market Study, Spring 2020 - May 7th, 2020. Data converted from EUR to USD at an exchange rate of 1.067 (Farfetch 2019 estimate). Bain estimates a TAM in 2025F of €320bn- €330bn.",
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