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  "docSlug": "1ac724ea84a4adb1fdc48b91597851f3",
  "documentTitle": "Evercore | Investment Banking Pitch Book | 6 slides",
  "authorId": "evercore",
  "authorName": "Evercore",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 4,
  "pageCount": 6,
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  "slideType": "data_table",
  "function": "compare_options",
  "density": "balanced",
  "nDataPoints": 120,
  "notes": "Includes two distinct sections: terms at proposal date and terms valued as of 6/26/20.",
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  "slideHref": "/slides/019de070-1d25-710f-b50d-0a9ad85e0353/4",
  "deckHref": "/decks/019de070-1d25-710f-b50d-0a9ad85e0353",
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  "deckAnchorHref": "/decks/019de070-1d25-710f-b50d-0a9ad85e0353#slide-4",
  "components": [
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      "kind": "callout",
      "text": "0.5800 LBRD Series C shares (non-voting) for 1 GLIB Series A (1 vote); 0.5800 LBRD Series B (10 votes) for 1 GLIB Series B (10 votes). Details on Page 3",
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      "kind": "source-note",
      "text": "Source: Factset (6/26/20). 1-5 footnotes detailing calculation methodologies.",
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      "text": "Table showing LBRD and GLIB proposal metrics across 6 columns and multiple rows of financial data.",
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      "kind": "title",
      "text": "Project Lotus Proposal Summary",
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  "arcBeats": [
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      "beatId": "de59cc4a-72c4-49e7-abb0-ee78e2a43c28",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The data tables on slides 4 and 5 provide evidence and proof for the proposal.",
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      "bestFor": "Product strategy, customer experience, market research",
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      "evidence": "The data tables on slides 4 and 5 may represent the voice of the customer or client.",
      "position": 1,
      "objective": "to present the voice of the customer or client",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
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