{
  "docId": "019de070-1a44-7621-9406-0897c741557f",
  "docSlug": "329bfee233887648ebc7542be98a41b2",
  "documentTitle": "Azek | IPO Presentation Deck | 43 slides",
  "authorId": "azek",
  "authorName": "The AZEK Company",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 30,
  "pageCount": 43,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a combination of icon-based growth visualization and structured tables to explain go-to-market strategy.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de070-1a44-7621-9406-0897c741557f/30",
  "deckHref": "/decks/019de070-1a44-7621-9406-0897c741557f",
  "deckJsonHref": "/decks/019de070-1a44-7621-9406-0897c741557f.json",
  "deckAnchorHref": "/decks/019de070-1a44-7621-9406-0897c741557f#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.08,
        "y": 0.85
      },
      "kind": "callout",
      "text": "We believe our investments have positioned us well during the recent volatility",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d91b188-1919-4947-96fc-bc23990d86ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.3,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "image",
      "text": "Sales force growth icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e6a8ade-d5f1-4d4e-95f6-ac9eef14cb3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.06,
        "y": 0.48
      },
      "kind": "list",
      "text": "Added ~90 direct sellers since 2016; Expanded specialist sales teams; Expanded marketing and digital resources.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a3e7aae-c0d1-483b-9174-36a3935afa48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.58
      },
      "kind": "list",
      "text": "Consumer research on pain points; Upgraded website; New 'Go Against the Grain' campaign; Aggressive social media/digital marketing.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f16f414b-f1b7-43c6-b661-29d8d545c1c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.32,
        "w": 0.55,
        "x": 0.41,
        "y": 0.18
      },
      "kind": "table",
      "text": "Marketing investments across Distributor/Dealer, Contractor, and Retail channels.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3985ff54-f332-4a62-b7a9-99a8bd5e5793",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "title",
      "text": "Leverage Investments in Sales & Marketing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e64a41c-d47a-4a2e-a445-505a65d424d0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 32,
      "from": 29,
      "beatId": "3fe8b690-728f-4d7b-a777-534e5903b48c",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The robust new product roadmap, multi-pronged growth strategy, and operational excellence drive satisfaction with the company's growth story.",
      "position": 7,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}