{
  "docId": "019de070-1a44-7621-9406-0897c741557f",
  "docSlug": "329bfee233887648ebc7542be98a41b2",
  "documentTitle": "Azek | IPO Presentation Deck | 43 slides",
  "authorId": "azek",
  "authorName": "The AZEK Company",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 21,
  "pageCount": 43,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "Includes market sizing data and qualitative trends regarding outdoor living investments.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-1a44-7621-9406-0897c741557f/21",
  "deckHref": "/decks/019de070-1a44-7621-9406-0897c741557f",
  "deckJsonHref": "/decks/019de070-1a44-7621-9406-0897c741557f.json",
  "deckAnchorHref": "/decks/019de070-1a44-7621-9406-0897c741557f#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.08,
        "y": 0.7
      },
      "kind": "callout",
      "text": "COVID-19 stay-at-home orders may provide a catalyst for increased investment in Outdoor Living spaces",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59e0e996-50a0-40a6-b1d6-56093f279582",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.55,
        "y": 0.7
      },
      "kind": "callout",
      "text": "~10% of exterior remodeling projects are financed through home equity lines of credit",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce938348-062e-4567-a7d5-233b5834bad7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Outdoor Living Popularity is Growing",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "874fc6c5-b695-48a9-b629-09ac4f3995b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "image",
      "text": "Selected Outdoor Living Spaces",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6c53791-201e-41f4-a93c-dca93b65800e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.85,
        "x": 0.08,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Composite products are benefitting from growth in the Outdoor Living market given their high durability and low maintenance; our broad portfolio allows us to expand our market opportunity",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dc46c29-07f5-47cc-b7b5-cca2492a71fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.08,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Homeowners are adding on decks and renovating patios to create entertaining and living spaces that add more functional square footage; the broader Outdoor Living category represents ~$18 billion opportunity",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b906edf9-d1cf-4a3f-9f5f-27e480cc89fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.85,
        "x": 0.08,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "1. Total U.S. market sales... 2. AIA Q2 2019 Home Design Trends Survey. 3. Census Bureau Data – 2017 American Housing Survey.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd3a2dd4-975e-4bf2-b85b-17e4daa6ff7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "title",
      "text": "Homeowners Investing More in Outdoor Living",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ea08b47-25ed-434e-ab98-2607606d934b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "03aa58f3-6129-44b9-a19a-318b360553dd",
      "evidence": "The slide discusses the growing trend of homeowners investing in outdoor living spaces, indicating a market sizing and segmentation analysis.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 17,
      "beatId": "1e0a8eb1-2f64-49d5-9eda-787f893c110e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "Internet search trends, homeowner investments in outdoor living, and superior value proposition vs. traditional materials help visualize the opportunity.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 21,
      "from": 19,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3c8287f8-fc36-4240-b20a-33c2b05f7f25",
      "evidence": "The substantial runway remaining and homeowner investments in outdoor living highlight the costs of inaction.",
      "position": 2,
      "objective": "What are the costs of not investing in outdoor living?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}