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  "docSlug": "329bfee233887648ebc7542be98a41b2",
  "documentTitle": "Azek | IPO Presentation Deck | 43 slides",
  "authorId": "azek",
  "authorName": "The AZEK Company",
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  "presentationDate": "2020-06-01 00:00:00",
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  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "The slide uses a combination of bar charts for internal metrics and line charts for external market search trends to demonstrate growth.",
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      "kind": "chart",
      "text": "HOMEOWNER LEADS",
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      "text": "WEBSITE TRAFFIC",
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      "kind": "chart",
      "text": "SEARCH TERM(S): \"OUTDOOR LIVING\"",
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      "text": "SEARCH TERM(S): \"DECKING\"",
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      "kind": "paragraph",
      "text": "Seasonal trends, combined with extended periods of sheltering at home for large portions of the population, are likely driving increased consumer awareness and demand for Outdoor Living products, as indicated by the recent surge in search activity for relevant keywords",
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      "text": "Note: Google Trends chart numbers represent search interest relative to the highest point on the chart for the given region (United States) and time (last 5 years). A value of 100 is the peak popularity for the term and a value of 0 means there was not enough data for this term.",
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      "text": "Internet Search Trends Suggest Continued Consumer Interest in Outdoor Living",
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      "evidence": "Internet search trends, homeowner investments in outdoor living, and superior value proposition vs. traditional materials help visualize the opportunity.",
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