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  "documentTitle": "The RealReal | Results Presentation Deck | 41 slides",
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  "authorName": "The RealReal",
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  "presentationDate": "2020-05-01 00:00:00",
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  "notes": "The slide demonstrates the 'flywheel' effect where dual-role users (buyers/consignors) exhibit significantly higher LTV/BAC ratios.",
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      "text": "BLTV : BAC - Buyers who are also consignors",
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      "text": "Buyer LTV : BAC - All Buyers",
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      "text": "Note: BLTV refers to cumulative gross profit attributable to purchases by buyers in a given period. BAC for a given period is comprised of our total advertising spend divided by the number of buyers acquired in that period.",
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      "text": "Further acceleration of BAC payback table",
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      "kind": "title",
      "text": "2019 Buyer LTV : BAC Payback Less Than 3 Months With Flywheel Enhancing The Network Effect of Our Marketplace",
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