{
  "docId": "019de070-16fe-777e-9ade-e656f2099f8b",
  "docSlug": "ff9865d232aa632e936eddad042146a5",
  "documentTitle": "Salvatore Ferragamo | Results Presentation Deck | 11 slides",
  "authorId": "salvatore-ferragamo",
  "authorName": "Salvatore Ferragamo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.4446952,
  "pageNumber": 3,
  "pageCount": 11,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": "The slide provides a high-level market context for Salvatore Ferragamo, citing Bain & Co. and IATA data.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-16fe-777e-9ade-e656f2099f8b/3",
  "deckHref": "/decks/019de070-16fe-777e-9ade-e656f2099f8b",
  "deckJsonHref": "/decks/019de070-16fe-777e-9ade-e656f2099f8b.json",
  "deckAnchorHref": "/decks/019de070-16fe-777e-9ade-e656f2099f8b#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "image",
      "text": "Salvatore Ferragamo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b23b608-a72a-438f-a467-ef01c7bd2f32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.9,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "list",
      "text": "Online to continue to represent the highest growth channel, with digital shopping habits, built during the COVID-19 outbreak, to remain as brands improve online assortment and user experience.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ceb9127-2877-4699-9ed8-922ced2d93a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "list",
      "text": "The Personal Luxury Goods market, impacted by the COVID-19, expected to contract between -15% and -35% in full-year 2020 according to Bain & Co., with profitability decreasing more than proportionally.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c5f855e-65dd-494b-af8e-d4cca04f68d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.9,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "Ethics and sustainability to increase importance, with consumers prioritizing purposeful brands, consolidating the importance of environmental and social governance.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36a68931-b599-4bd7-91cd-6d9e9685a3ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.9,
        "x": 0.05,
        "y": 0.26
      },
      "kind": "list",
      "text": "Companies called in the short-term to protect the top-line and take operational contingency actions, adjusting operating costs and capital expenditure, but still committed to staying relevant to customers.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4eeafd6c-2b33-4aa8-8435-53db39354e5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.9,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "list",
      "text": "With the pandemic still developing, it is difficult to predict accurately its full impact. Although some positive signs are coming from China where luxury shopping is restarting.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82652425-910d-4120-8172-6bc1bc74390f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.71
      },
      "kind": "list",
      "text": "March YtD air passengers traffic down 22%, with the month of March at -53%, the largest decline in recent history. IATA expecting air passenger volumes down 48% in full-year 2020.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "895e2dd1-f3ba-4fd0-b7ff-fc6d82e6e931",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.05,
        "y": 0.04
      },
      "kind": "title",
      "text": "Market Scenario",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e79d1477-a3c8-4f83-abc7-c4071424fb09",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Scenario planning",
      "slug": "scenario-planning",
      "agent": null,
      "layer": "block",
      "matchId": "9e122d9d-b804-40d6-8e35-9361aaab4b47",
      "evidence": "keyword-coverage: contingency, scenario",
      "confidence": 0.2
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "5a2fe2f2-281a-44d1-b3ed-7129e65bfc8e",
      "evidence": "Market Scenario",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "5b451c3e-632c-4f2a-bd73-530060be8f23",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Attention",
      "beatSlug": "monroes-sequence-attention",
      "evidence": "The executive summary provides an overview of the market scenario.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7822f787-0e2c-442d-890d-acb207037c5c",
      "evidence": "The market scenario slide implies that inaction may lead to negative consequences.",
      "position": 1,
      "objective": "What are the implications of not acting?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}