{
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  "docSlug": "3535a5f37fba9d291c0b41fc174c054f",
  "documentTitle": "Overstock | Shareholder Engagement Presentation Deck | 20 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
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  "density": "dense",
  "nDataPoints": 11,
  "notes": "Uses a process diagram to show the causal chain of market shifts.",
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  "slideHref": "/slides/019de070-1629-7569-b5ae-e02d68cb72a1/11",
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        "h": 0.35,
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        "x": 0.16,
        "y": 0.515
      },
      "kind": "chart",
      "text": "Furniture & Home Furnishings U.S. Online Penetration",
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      "kind": "diagram",
      "text": "Overall retail industry decline by ~30% due to COVID-19; Brick and mortar decline by ~50% as sales shift to e-commerce; Online penetration of Home Furnishings ~42% during shutdown vs. 23% prior",
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      "kind": "source-note",
      "text": "Sources: Data combined from the following sources: 1 NPD, NRF and eMarketer; 2 NRF, CommonThreadCo.com and eMarketer; 3 NRF, CommonThreadCo.com and eMarketer",
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      "kind": "title",
      "text": "Retail Industry Landscape Shifting in our Favor",
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      "arcName": "Monroe's Motivated Sequence",
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      "evidence": "The deck highlights the retail industry landscape shifting in Overstock's favor",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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