{
  "docId": "019de070-1219-71ae-9380-a7cd5bf3bdc6",
  "docSlug": "62e1752964ba49f206d553d4c900d469",
  "documentTitle": "Crocs | Investor Presentation Deck | 28 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 28,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a vertical green sidebar for section identification and a lifestyle image to reinforce brand identity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-1219-71ae-9380-a7cd5bf3bdc6/19",
  "deckHref": "/decks/019de070-1219-71ae-9380-a7cd5bf3bdc6",
  "deckJsonHref": "/decks/019de070-1219-71ae-9380-a7cd5bf3bdc6.json",
  "deckAnchorHref": "/decks/019de070-1219-71ae-9380-a7cd5bf3bdc6#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.13,
        "y": 0.94
      },
      "kind": "disclaimer",
      "text": "* See reconciliation to GAAP equivalents in Appendix",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d41c10ba-d122-4b71-96a9-7e0f3d67138b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.78,
        "w": 0.48,
        "x": 0.48,
        "y": 0.12
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50bf7b33-b9d9-46e1-b021-4fc4c8b8cd93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.38,
        "x": 0.09,
        "y": 0.23
      },
      "kind": "list",
      "text": "Record Americas revenue +14%; Strong e-commerce revenue +16%; Improved adjusted gross margin +110bps to 48.0%; Strengthened Crocs brand with $5M marketing investment; Highest rank ever for Crocs in Piper Sandler Spring 'Taking Stock with Teens'",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a83dba51-ddcc-4464-ad02-7699d3b96062",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.09,
        "y": 0.09
      },
      "kind": "title",
      "text": "Q1 HIGHLIGHTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13b771d1-89a2-447b-b1b8-72b86f6a0a48",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "30d99fa6-2e30-4168-b106-ad2e4b438f82",
      "evidence": "list/bullet: Record Americas revenue +14%; Strong e-commerce revenue +16%; Improved adjusted gross margin +110bps to 48.0%; Strengthened Crocs brand with $5M marketing investment; Highest rank ever for Crocs in Piper San",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 16,
      "beatId": "06ff1003-fac4-4546-bffd-a5dbaf32b377",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck presents action items and next steps on pages 16-28",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 16,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "0a842119-6b90-46e8-b1bc-7b1df2beaf5c",
      "evidence": "The deck presents opportunities for quick wins and big bets on pages 16-19",
      "position": 1,
      "objective": "What are the opportunities for quick wins and big bets?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}