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  "notes": "The chart shows a clear upward trend for Overstock following the launch date, while the competitor average remains flat or slightly declining.",
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      "text": "\"Free Shipping on Everything\" doubles shopping intent. \"Free Shipping on Everything\" is biggest purchase driver for Overstock shoppers, especially Savvy Shoppers.",
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      "text": "1 As compared to \"Free shipping over $45.\" Source: Overstock survey of shoppers, January 2020. 2 Savvy shoppers value Overstock for helping them feel smart about finding a great deal. 3 Source: Bizrate Point-of-Sale survey.",
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