{
  "docId": "019de070-09b6-73ab-9afa-502435f39726",
  "docSlug": "3d5faf0883b6b82602210c2c69576e7b",
  "documentTitle": "Nikola | SPAC Presentation Deck | 27 slides",
  "authorId": "nikola",
  "authorName": "Nikola Corporation",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 10,
  "pageCount": 27,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a list-based framework to summarize key pillars of the business model.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de070-09b6-73ab-9afa-502435f39726/10",
  "deckHref": "/decks/019de070-09b6-73ab-9afa-502435f39726",
  "deckJsonHref": "/decks/019de070-09b6-73ab-9afa-502435f39726.json",
  "deckAnchorHref": "/decks/019de070-09b6-73ab-9afa-502435f39726#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.066,
        "w": 0.426,
        "x": 0.523,
        "y": 0.108
      },
      "kind": "callout",
      "text": "Vision: to be the zero emissions commercial transportation system leader",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "136e8047-68a4-41eb-b111-bb5ab1362cd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.635,
        "w": 0.385,
        "x": 0.045,
        "y": 0.264
      },
      "kind": "image",
      "text": "Nikola truck",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cdd4f3a-033d-46e2-810b-468a31ee69e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.635,
        "w": 0.512,
        "x": 0.443,
        "y": 0.264
      },
      "kind": "list",
      "text": "Addressing Huge “Green-to-Wheel” Commercial Vehicle Ecosystem TAM; Industry Leading Technology Portfolio; Enabled by World Class Partnerships; Pace-Setting Speed-to-Market; Meeting Strong Demand; Scale Green Energy Storage; Deep Roster of Management Talent",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9731b00-1813-4025-84c3-057fa7835359",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.013,
        "w": 0.525,
        "x": 0.101,
        "y": 0.914
      },
      "kind": "source-note",
      "text": "1. $600B TAM includes truck, repair & maintenance and fuel based on proprietary research from ACT Research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf3326b1-0cc0-46e8-9a9f-61e18f18b244",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.024,
        "w": 0.275,
        "x": 0.103,
        "y": 0.208
      },
      "kind": "title",
      "text": "A UNIQUE BUSINESS MODEL...",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "907ae253-998e-4dd2-9831-bcdad8d3cede",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.212,
        "x": 0.103,
        "y": 0.098
      },
      "kind": "title",
      "text": "WE ARE NIKOLA",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eeb8a8c1-a1ca-4740-8178-46d1aef44042",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "671ccb51-13da-4dcb-8a33-7633c1e6b1c4",
      "evidence": "The slide uses a vertical list of key business pillars to explain the business model.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "e2888e90-8d69-4af5-a9b4-7b04eb7b1a25",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 10-11 present the problem and Nikola's business overview",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "84a752a8-c346-4809-9775-325c28c4210c",
      "evidence": "Slides 10-20 present the problem, solution, and competitive advantage",
      "position": 0,
      "objective": "Why Nikola's solution is needed and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}