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  "docSlug": "f72603cae14e3fe0c4e93ecf904645c1",
  "documentTitle": "Boohoo | Results Presentation Deck | 42 slides",
  "authorId": "boohoo",
  "authorName": "Boohoo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-04-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 11,
  "pageCount": 42,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_takeaways",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 21,
  "notes": "The chart uses a cohort-based revenue buildup visualization.",
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  "slideHref": "/slides/019de070-0676-71bb-8d43-ee0929bdefb0/11",
  "deckHref": "/decks/019de070-0676-71bb-8d43-ee0929bdefb0",
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  "deckAnchorHref": "/decks/019de070-0676-71bb-8d43-ee0929bdefb0#slide-11",
  "components": [
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      "kind": "chart",
      "text": "Stacked bar chart showing revenue by cohort from FY15 to FY20",
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      "kind": "list",
      "text": "Revenue retention remains healthy, with a loyal and sticky customer base. New customer acquisition continues to play an important role in driving our growth.",
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      "kind": "source-note",
      "text": "Note: FYs15-17 include PLT to create a comparable basis vs. FY18. Data for FY18 onwards includes Nasty Gal. MissPap, Karen Millen and Coast not included",
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      "kind": "title",
      "text": "NEW CUSTOMERS & A LOYAL BASE CONTINUE TO DRIVE OUR GROWTH",
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  "metrics": [],
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      "arcName": "The Sparkline",
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      "beatName": "Key Takeaways",
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      "evidence": "The presentation highlights key takeaways, including new customers and a loyal base continuing to drive growth and FY21 financial guidance.",
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  "loops": [
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      "name": "Voice Of Customer",
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      "evidence": "The presentation emphasizes the importance of customer loyalty and growth, highlighting new customers and a loyal base continuing to drive growth.",
      "position": 1,
      "objective": "Emphasizing customer loyalty and growth",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
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      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
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