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      "text": "Further gains across key KPIs\nGrowth balanced between new customer acquisition and increased loyalty in established brands",
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      "text": "Source: Group KPIs adjusted to account for multi-brand shoppers.",
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      "text": "Y/E 29 FEBRUARY | FY20 | FY19 | Change (%) \nActive Customers | 13.9m | 10.6m | 31% \nNumber of Orders | 42.2m | 30.6m | 38% \nOrder Frequency | 3.04x | 2.88x | 5% \nAverage Order Value | £43.50 | £41.20 | 6% \nItems/Basket | 3.06x | 2.89x | 6%",
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