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  "docSlug": "5e656eb9df0f316838263ecb53cd037e",
  "documentTitle": "Overstock | Results Presentation Deck | 50 slides",
  "authorId": "overstock",
  "authorName": "Overstock",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-03-01 00:00:00",
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  "pageNumber": 18,
  "pageCount": 50,
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  "slideType": "segmentation",
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  "notes": "The slide uses a visual representation of customer personas to define the target market segments.",
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      "kind": "callout",
      "text": "$120B Market",
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      "kind": "list",
      "text": "Over-index for shopping at Overstock\nDeal driven & low hassle\nCombined market spend is 40% of total market",
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      "kind": "source-note",
      "text": "1) Source: eMarketer–Total US Retail Sales estimates, 2019\n2) Source: Overstock customer segmentation research, 2019\nNote: $300B Total Market Size x 40% Customer Segments Market Size = $120B Market.",
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      "text": "Playing to Our Strengths",
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