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  "docSlug": "4482ce71d778bb9781863ed375bebca1",
  "documentTitle": "DraftKings | SPAC Presentation Deck | 49 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2020-03-01 00:00:00",
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  "pageNumber": 22,
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  "slideType": "key_takeaways",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a simple additive formula (A+B=C) to demonstrate the impact of cross-selling from an existing database.",
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  "slideHref": "/slides/019de06f-fcd9-76ad-b8c3-48f08974062a/22",
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      "kind": "diagram",
      "text": "Customer Acquisition in New Jersey: 46k (A) + 117k (B) = 163k (C)",
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      "kind": "disclaimer",
      "text": "Note: OSB and iGaming database figures reflect paid users from OSB launch in August 2018 through December 31, 2019. (1) Excludes existing out-of-state users who have used the product in New Jersey. (2) 4M+ existing DFS paid users refers to the cumulative unique paid user base in the US as of December 31, 2019.",
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      "text": "New Jersey state outline",
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      "kind": "list",
      "text": "~30% of NJ payers are from our existing NJ DFS database\nNew states follow similar trend\nDFS Database advantage exists proportionately in >40 states\nDFS Database continues to grow",
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      "kind": "title",
      "text": "DFS Database Drives Significant CAC Advantage and Will Continue to be Competitive Advantage",
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