{
  "docId": "019de06f-fb53-773d-b240-a984de1d3c29",
  "docSlug": "e85535d28ce710dbe32b3cb88c7b989c",
  "documentTitle": "Unilever | Investor Conference Presentation Deck | 33 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 33,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a three-column layout to contrast different types of crises with specific strategic responses.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de06f-fb53-773d-b240-a984de1d3c29/24",
  "deckHref": "/decks/019de06f-fb53-773d-b240-a984de1d3c29",
  "deckJsonHref": "/decks/019de06f-fb53-773d-b240-a984de1d3c29.json",
  "deckAnchorHref": "/decks/019de06f-fb53-773d-b240-a984de1d3c29#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.75,
        "y": 0.63
      },
      "kind": "callout",
      "text": "Argentina: Volume ahead of the market",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50edb8cf-2f03-4c41-b5e4-f5aaef9e01cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.68,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Brazil USG % vs Market growth",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e5e1bec-7f95-4f01-93de-01490a2a5f66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.23,
        "x": 0.42,
        "y": 0.62
      },
      "kind": "image",
      "text": "Rexona soap products",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cf40a9e-0839-4a3a-a42f-8cd3f51d8657",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.25,
        "x": 0.41,
        "y": 0.3
      },
      "kind": "image",
      "text": "Brilhante and Suave products",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9c776bf-ee8b-450e-aa50-eb59fb63d170",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.135,
        "y": 0.65
      },
      "kind": "image",
      "text": "Argentina flag",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c85fa6e7-521e-4d54-958c-9cadea0f08a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.135,
        "y": 0.31
      },
      "kind": "image",
      "text": "Brazil flag",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db0ac244-d5c0-4fef-ba35-204c8cccc85d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.44,
        "y": 0.21
      },
      "kind": "list",
      "text": "Rapid responses",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13c03512-e24d-4d38-b76d-38fb16adfcc1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.11,
        "y": 0.21
      },
      "kind": "list",
      "text": "Crises are all different",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c528b740-5ba7-4225-8c3d-79f2aa5ae53b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.74,
        "y": 0.21
      },
      "kind": "list",
      "text": "Competitive growth",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c943768c-9de8-4cf4-a7fc-6f9bfdb06a59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.27,
        "x": 0.4,
        "y": 0.87
      },
      "kind": "paragraph",
      "text": "Counter-cyclical premium",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "235ef690-32ca-4658-8a91-6b23aba6b5b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.14,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "Hyper recession",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d19ed36-6a44-48f3-95e7-98683490804b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.14,
        "y": 0.87
      },
      "kind": "paragraph",
      "text": "Hyper stagflation",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "767c82e9-a17d-4fa3-84c1-3416d150c7b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.46,
        "y": 0.54
      },
      "kind": "paragraph",
      "text": "Value brands",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "beeb9005-573c-451b-97ae-c58e089e8142",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.105,
        "y": 0.05
      },
      "kind": "title",
      "text": "Managing through volatility",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a86dfd87-8c55-4c63-a8d8-5cca5904cbc2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "369b2089-c5d9-4fc2-8add-b22576af984d",
      "evidence": "list/bullet points highlighting key messages",
      "confidence": 0.8
    },
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "0b5bafd5-8e70-40b9-9ee8-160d77edff40",
      "evidence": "mention of specific countries and market conditions",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 33,
      "from": 21,
      "beatId": "865ac8dd-2558-472b-8a19-55ac0b26e092",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Discussion of future growth categories, capital allocation, and portfolio reshape",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}