{
  "docId": "019de06f-fb53-773d-b240-a984de1d3c29",
  "docSlug": "e85535d28ce710dbe32b3cb88c7b989c",
  "documentTitle": "Unilever | Investor Conference Presentation Deck | 33 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 33,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a numbered list format with color-coded arrows to map strategic themes to specific operational goals.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-fb53-773d-b240-a984de1d3c29/12",
  "deckHref": "/decks/019de06f-fb53-773d-b240-a984de1d3c29",
  "deckJsonHref": "/decks/019de06f-fb53-773d-b240-a984de1d3c29.json",
  "deckAnchorHref": "/decks/019de06f-fb53-773d-b240-a984de1d3c29#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.8,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "list",
      "text": "1. Improved penetration: Mental and physical availability in key cells\n2. Impactful innovation: Product superiority Decisive choices\n3. Design for channel: Focused channel capability\n4. Purposeful brands: 100% product & purpose integration\n5. Fuel for growth: €2bn+ savings p/a",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f2e45fb-fb48-434a-8ede-a22e59313e9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.105,
        "y": 0.05
      },
      "kind": "title",
      "text": "2020 growth fundamentals",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8c81c64-e269-4881-a832-e102fff4ac70",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "list-presentation",
      "slug": null,
      "matchId": "bf4db789-feb1-491c-a1b6-61070f998e12",
      "evidence": "Numbered list of strategic pillars",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "4e45cd90-ad53-46f9-9b57-74ec05c55b95",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Discussion of top line growth challenges and diagnosis",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "53662086-bc45-4319-857c-4d737644b6c9",
      "evidence": "Discussion of top line growth challenges and diagnosis",
      "position": 0,
      "objective": "Highlighting the cost of not addressing top line growth challenges",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}