{
  "docId": "019de06f-f6a2-71ec-a6ff-60ebc4fc3a09",
  "docSlug": "6c9bd131e1dfb4a6e7a14805a2b40fb3",
  "documentTitle": "Farfetch | Results Presentation Deck | 18 slides",
  "authorId": "farfetch",
  "authorName": "Farfetch",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 18,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a mix of bar charts and callout circles to highlight year-over-year changes in basis points.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-f6a2-71ec-a6ff-60ebc4fc3a09/11",
  "deckHref": "/decks/019de06f-f6a2-71ec-a6ff-60ebc4fc3a09",
  "deckJsonHref": "/decks/019de06f-f6a2-71ec-a6ff-60ebc4fc3a09.json",
  "deckAnchorHref": "/decks/019de06f-f6a2-71ec-a6ff-60ebc4fc3a09#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.36,
        "y": 0.16
      },
      "kind": "chart",
      "text": "Technology Spend",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1af4d605-7176-4c8c-8e53-a7375009ad8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.04,
        "y": 0.16
      },
      "kind": "chart",
      "text": "General and Administrative",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2872734b-f62c-40d4-8e59-413690e81843",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.28,
        "x": 0.68,
        "y": 0.16
      },
      "kind": "chart",
      "text": "Adjusted EBITDA Margin",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1b39428-bb12-41cf-a809-f441b43b5e2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.06,
        "x": 0.47,
        "y": 0.25
      },
      "kind": "metric",
      "text": "-996 bps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b8e8fa5-d877-412d-b32f-f6c628794612",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.06,
        "x": 0.1,
        "y": 0.25
      },
      "kind": "metric",
      "text": "+228 bps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7435f98b-a574-4e5a-9f24-c348c655b9f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.06,
        "x": 0.87,
        "y": 0.64
      },
      "kind": "metric",
      "text": "+326 bps",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a7c12e1-6149-49f0-bc92-6384ac57edd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1 Excludes other items... 2 Technology spend consists... 3 Non-IFRS financial measures...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cb77bbe-b6bf-46aa-859a-0ffcc05d0cea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.24,
        "x": 0.38,
        "y": 0.06
      },
      "kind": "title",
      "text": "Q4'19 Cost Base",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdebad3a-4ab6-4564-acfc-6978d3987c80",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "f7953e85-3575-49ee-b9a1-e7e37ffc9535",
      "evidence": "chart/bar-vertical: General and Administrative, Adjusted EBITDA Margin, chart/bar-stacked: Technology Spend",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 11,
      "beatId": "e3c107cc-c5e3-4844-89ef-c848718f7a7e",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Visualization",
      "beatSlug": "monroes-sequence-visualization",
      "evidence": "The cost base and outlook slides provide visualization",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 11,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3726195b-9c02-4aae-a500-fc3fac83d86b",
      "evidence": "The deck implies the cost of inaction through outlook and cost base slides",
      "position": 1,
      "objective": "Highlight cost efficiency",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}