{
  "docId": "019de06f-f1f8-70eb-b1d4-995092246836",
  "docSlug": "a7432e4f220c43ceb0ec44564a969923",
  "documentTitle": "Morgan Stanley | Investor Presentation Deck | 18 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 5,
  "pageCount": 18,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "comparison_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 14,
  "notes": "The table compares performance metrics across two time periods for Morgan Stanley's WM and IM divisions.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-f1f8-70eb-b1d4-995092246836/5",
  "deckHref": "/decks/019de06f-f1f8-70eb-b1d4-995092246836",
  "deckJsonHref": "/decks/019de06f-f1f8-70eb-b1d4-995092246836.json",
  "deckAnchorHref": "/decks/019de06f-f1f8-70eb-b1d4-995092246836#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "The End Notes are an integral part of this Presentation. See slides 14 - 17 at the back of this presentation for information related to the financial metrics and defined terms in this presentation",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d020942-9842-4658-a4b1-135ea9db99e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.225
      },
      "kind": "table",
      "text": "Comparison of financial metrics for 2014 vs 2019",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a3f14a7-ded1-49c9-a5f0-04fbcddef2b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "...While The Contribution from Wealth and Investment Management Continues to Grow",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e018dad5-7dd7-4a0b-8b79-0935c723ff24",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "05b9a2fb-34cc-4f10-bdb9-b74aed8f4da0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The comparison tables and KPI overviews highlight the company's challenges and opportunities.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 5,
      "from": 5,
      "beatId": "6bef2f60-9317-44c3-9997-34bd4d365479",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The comparison tables imply the market size and growth potential.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0abeef0d-392b-403f-adfb-6c2f05015408",
      "evidence": "The deck implies that not investing in digital initiatives and not addressing the challenges in Institutional Securities would hinder growth.",
      "position": 0,
      "objective": "Highlight the importance of Morgan Stanley's strategic initiatives",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}