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  "documentTitle": "DraftKings | Results Presentation Deck | 30 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-01-01 00:00:00",
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  "pageNumber": 28,
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  "notes": "The slide provides definitions for the KPIs alongside the historical data.",
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      "kind": "callout",
      "text": "KEY PERFORMANCE INDICATORS",
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      "text": "Monthly Unique Payers (\"MUPs\")\nWe define MUPs as the number of unique paid users (\"payers\") per month who had a paid engagement (i.e., participated in a real-money DFS contest, sports bet or casino game) across one or more of our product offerings via our platform\nMUPs is a key indicator of the scale of our user base and awareness of our brand\nWe believe that the growth of our MUP base is indicative of our long-term revenue growth potential",
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      "text": "Average Revenue per MUP (\"ARPMUP\")\nWe define and calculate ARPMUP as the average monthly revenue for a reporting period, divided by MUPs (i.e., the average number of unique payers) for the same period\nARPMUP represents our ability to drive usage and monetization of our product offerings\nWe use ARPMUP to analyze comparative revenue growth and measure customer monetization and engagement trends",
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      "kind": "source-note",
      "text": "Source: Company filings.",
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      "kind": "table",
      "text": "Nine months ended September 30, 2019 565, 2018 485. Year ended December 31, 2018 601, 2017 574. Monthly Unique Payers (\"MUPs\") 565 485 601 574. Average Revenue per MUP (\"ARPMUP\") $38 $30 $31 $28",
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      "kind": "title",
      "text": "DRAFTKINGS KPI COMPARISON OVER TIME",
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      "kind": "title",
      "text": "USERS IN 000'S",
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      "evidence": "list/bullet: Monthly Unique Payers (\"MUPs\") We define MUPs as the number of unique paid users (\"payers\") per month who had a paid engagement (i.e., participated in a real-money DFS contest, sports bet or casino game) acr",
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