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  "documentTitle": "DraftKings | Results Presentation Deck | 30 slides",
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  "presentationDate": "2020-01-01 00:00:00",
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  "notes": "The slide uses a grouped bar chart to show GGR, NGR, Gross Profit, and Contribution Profit over time, with annotations explaining the underlying business dynamics.",
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      "text": "NEW JERSEY SERVES AS EXAMPLE OF STATE-BY-STATE ECONOMIC RAMP",
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      "text": "Note: Reflective of initial performance in New Jersey and near-term projections for the state. Contribution profit reflects gross profit less external marketing.",
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      "text": "Early outsized promotion and marketing spend is critical for initial user acquisition; Declines as percentage of revenue as user base grows in each state; Improving contribution profit as marketing spend rationalizes; As more states launch, ability to shift to national spend will improve LTV / CAC and state profitability; Significant operating leverage realized in platform & processing fees as business grows",
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      "text": "4 EXPECTED NEW JERSEY CONTRIBUTION PROFIT DEMONSTRATES SPEED TO PROFITABILITY",
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