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  "documentTitle": "DraftKings | Results Presentation Deck | 30 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-01-01 00:00:00",
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  "pageNumber": 20,
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  "nDataPoints": 5,
  "notes": "The chart uses a cohort analysis to demonstrate revenue expansion over time.",
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      "kind": "chart",
      "text": "NEW JERSEY NET REVENUE BY COHORT",
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      "text": "Key Takeaways: Each cohort has expanded in both years since the introduction of OSB and iGaming; In the first full-year with all products live (i.e. 2019E), 2012-2017 cohorts experienced a 4.1x increase in revenue relative to 2017; Size of new cohorts is significantly larger than past cohorts",
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      "text": "(1) Cohort year determined by user's first paid activity, whether DFS, OSB, or iGaming. (2) 2018 data reflects five months of live OSB and one month of live iGaming.",
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      "text": "PROVEN REVENUE RETENTION DRIVES LTV",
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