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  "docSlug": "eac73528dbd714e6dc717d8b3f789d76",
  "documentTitle": "DraftKings | Results Presentation Deck | 30 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2020-01-01 00:00:00",
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  "pageNumber": 13,
  "pageCount": 30,
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  "notes": "The slide uses a funnel-like process diagram to illustrate customer conversion across product lines.",
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      "kind": "callout",
      "text": "CROSS-SELL ACROSS DRAFTKINGS' OFFERINGS IN NEW JERSEY",
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      "kind": "diagram",
      "text": "4MM+ Unique Paid User Database -> ~140k NJ DFS Database -> ~30% cross-sell rate -> ~42k now playing OSB -> ~50% cross-sell rate -> ~20k who play all three products",
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      "text": "We have a 4MM+ unique paid user database\nOur “single account” platform creates a seamless user experience across offerings\nAs evidenced in NJ, we have proven cross-sell capabilities that magnify customer engagement\nDFS paid user database across 43 states creates a significant base for future OSB and iGaming users as new states go live",
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      "kind": "source-note",
      "text": "Note: OSB and iGaming database figures reflect paid users from OSB launch in August 2018 through September 30, 2019.",
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      "kind": "title",
      "text": "2 DFS DATABASE PROVIDES IMMEDIATE SOURCE OF ONLINE SPORTS BETTING AND GAMING USERS",
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