{
  "docId": "019de06f-e81b-7328-8dd9-81ff6c6f43c1",
  "docSlug": "f73d76b752c8e6f9912dcf407306e191",
  "documentTitle": "DraftKings | SPAC Presentation Deck | 26 slides",
  "authorId": "draftkings",
  "authorName": "DraftKings",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2019-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 17,
  "pageCount": 26,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "revenue_buildup",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 16,
  "notes": "The chart illustrates the transition from initial high marketing spend to operating leverage.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-e81b-7328-8dd9-81ff6c6f43c1/17",
  "deckHref": "/decks/019de06f-e81b-7328-8dd9-81ff6c6f43c1",
  "deckJsonHref": "/decks/019de06f-e81b-7328-8dd9-81ff6c6f43c1.json",
  "deckAnchorHref": "/decks/019de06f-e81b-7328-8dd9-81ff6c6f43c1#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "callout",
      "text": "NEW JERSEY SERVES AS EXAMPLE OF STATE-BY-STATE ECONOMIC RAMP",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "865ac1ed-d589-4a15-8918-a1f8968b108b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.9,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Financial performance metrics (GGR, NGR, Gross Profit, Contribution Profit) over 4 periods.",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56b365e5-5c12-44e5-9d61-5f7b181ff139",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.05,
        "y": 0.96
      },
      "kind": "disclaimer",
      "text": "Note: Reflective of initial performance in New Jersey and near-term projections for the state. Contribution profit reflects gross profit less external marketing.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f65bb595-e46c-40d0-9a0d-766b68e34854",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "legend",
      "text": "GGR, NGR, Gross profit, Contribution profit",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4004d6e8-0414-41d4-96d6-a158eed36638",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.2,
        "x": 0.75,
        "y": 0.81
      },
      "kind": "list",
      "text": "Significant operating leverage realized in platform & processing fees as business grows.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63909795-91ea-4317-a251-7a663ab0fecd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.14,
        "y": 0.81
      },
      "kind": "list",
      "text": "Early outsized promotion and marketing spend is critical for initial acquisition. Declines as percentage of revenue as user base grows in each state.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e84f9e70-e07d-4a35-8a89-f51d3e1ec6d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.45,
        "y": 0.81
      },
      "kind": "list",
      "text": "Improving contribution profit as marketing spend rationalizes. As more states launch, ability to shift to national spend will improve LTV / CAC and state profitability.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e895c746-c44d-4b1f-98b8-91ecf733090c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "EXPECTED NEW JERSEY CONTRIBUTION PROFIT DEMONSTRATES SPEED TO PROFITABILITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3f54853-60cf-4da8-bd90-ff9c94a24e69",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "unit-economics",
      "slug": null,
      "matchId": "9eb4a7bb-b2f0-4e1a-a768-942b6301f1ac",
      "evidence": "LTV/CAC and contribution profit analysis",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 17,
      "beatId": "5b1e684b-b137-449d-bee8-a5409b792f35",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 17-20 provide financial projections and revenue buildup",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}