{
  "docId": "019de06f-de58-75cb-9c5b-31de4b15f962",
  "docSlug": "7fed589b68f6c1bd0a4ef10fe747d00f",
  "documentTitle": "Morgan Stanley | Investment Banking Pitch Book | 36 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2019-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3793104,
  "pageNumber": 22,
  "pageCount": 36,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "financial_analysis",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 120,
  "notes": "Includes sensitivity analysis for forward multiples and management vs. street revenue projections.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de06f-de58-75cb-9c5b-31de4b15f962/22",
  "deckHref": "/decks/019de06f-de58-75cb-9c5b-31de4b15f962",
  "deckJsonHref": "/decks/019de06f-de58-75cb-9c5b-31de4b15f962.json",
  "deckAnchorHref": "/decks/019de06f-de58-75cb-9c5b-31de4b15f962#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "Notes: 1. Assumed cost of equity of 10.0%... 4. Yoda capitalization from management as of 8/2/2019",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cdc1e724-dd71-4385-a267-c2bebfd864ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.7,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "subtitle",
      "text": "CY2021 - CY2023 Revenue Discounted at 10.0% Cost of Equity | Valuation Date: 8/22/2019",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ae15013-6b63-47e3-bd60-4737dfeaf985",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.9,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "table",
      "text": "Financial Snapshot table showing Revenue, Growth, and Illustrative Calculation for FY22/21, FY23/22, and FY24/23.",
      "attrs": null,
      "subkind": "valuation",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2d9a5c8-0a33-486d-9442-7bfc8ad63016",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.9,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "table",
      "text": "Discounted Equity Valuation - AV / Revenue sensitivity table.",
      "attrs": null,
      "subkind": "valuation",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e33c28da-a7d8-428d-ab8a-3f72c71c993f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.8,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "Yoda Discounted Equity Valuation Over Time – AV / Revenue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0aafc59-bb58-471e-842f-455da3e037cc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "d4da8534-ab36-4511-a245-7183385b468b",
      "evidence": "table/valuation: Discounted Equity Valuation - AV / Revenue sensitivity table.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 26,
      "from": 16,
      "beatId": "1af1f437-869c-4f93-a725-957b4798516b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides a detailed valuation analysis, including discounted cash flow analysis and peer benchmarking",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 17,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "60fedd34-0956-44a2-a4eb-ad7e7dfde493",
      "evidence": "The document provides a detailed valuation analysis, including discounted cash flow analysis and peer benchmarking",
      "position": 1,
      "objective": "To explain the valuation analysis and provide a comprehensive view of Yoda's investment potential",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}